Continuing our feature on some of the world’s best healthcare marketing campaigns, let’s take a look at a few more of them:
Dana-Farber Brigham & Women’s Cancer Center: You Have Us
The Dana-Farber Cancer Institute shows their personal approach to cancer treatment and state-of-the-art facilities through confidence-inspiring web videos. By sharing these videos on social media, the cancer center embodies what it means – build trust with your target audience.
Floating Hospital for Children – Tufts Medical Center: OurCircleofMoms.com
The online community/blog OurCircleofMoms.com caters to its target audience in a rightful way. Living up to their slogan “Just What Moms Ordered”, Our Circle of Moms offers the content and community of support for mothers whose children are patients at the Floating Hospital for Children. The Floating Hospital for Children is positioning their medical center as a trusted resource for parents by creating this space for mothers to find the support they need.
The Mayo Clinic: Sharing Mayo Clinic Blog
The goal of the Sharing Mayo Clinic (which sees patients from literally all around the world) blog is to unite these diverse patients into a global online community. It showcases stories from patients, family members, and Mayo Clinic staff.Mayo Clinic’s well-known reputation as a trusted healthcare resource is further consolidated by these inspiring stories and the sense of community that comes from sharing them in one place.