In addition to the pre-existing products the brand offers, BenQ Materials is all set to launch Miacare’s ‘SOHO’ and ‘DELIGHT’ in India.
Eyeing the opportunity and with the aim to eliminate contact lens related discomfort and risks, BenQ Materials launched their contact lens brand called Miacare™, which literally means ‘My Care’ in India.
As a leading optical material manufacturer and one of the BenQ group companies, BenQ Materials integrates its core technologies and resources, introducing Miacare™ contact lens products to the market, which delivers a revolutionary technology that perfectly combines silicone molecules with hydrogel, without the use of solvents. Thanks to the patented EautraSil™ Hydrophilic Silicone Technology, Miacare™ solutions are not only quality award-winning products but also featuring the highest oxyen transmissibility up to 187.5 Dk/t.
Dr. Z. C. Chen (Chairman & CEO – BenQ Materials) said: “Our idea of innovation has never been competitor/competition focused, because you have to wait until there is a competitor doing something. Being ‘People’ focused allows us to be pioneering. We understand the hypoallergenic concerns and high oxygen needs for contact lens wearers and then coming up with Miacare™ to bring comfortable, healthy and beautiful solutions to contact lens wearers.”
In addition Miacare™ SOHO and DELIGHT, Miacare™ Relux (Si-Hy,) which is the world’s first and only blue-cut silicon-hydrogel contact lens, will be available to the Indian market in Q1 2018, and by Q3 Miacare™ will bring Silicon-Hydrogel color contact lens in India, said Mr. Dheeraj Mudgil (Sales Sr. Manager-BenQ Materials).
“Vishnu Traders” & “Vision Source” will be Miacare’s official distribution partners in India. Mr. Lalit Kalra (Dayal Opticals-MD), Mr. Sanjeev Madan (Bon-Ton-MD), Mr. Sandeep Pahwa (Laxmi Optical-MD) & Mr. Alok Binani (Himalaya Opticals-MD) were all present at this launch event and promised to provide the best services and products for Indian contact lens wearers. Miacare™ Delight: Silicone Hydrogel and Miacare™ SOHO range will be available at the leading chain stores like Dayal Opticals, Bon-Ton, Lakshmi Opticals and other Tier-I optical stores only.
In the upcoming months, BenQ Materials will be launching its 2 other brands called AnsCare™ which is a range of “Professional Advanced Wound Care” products and DermaAngel™ which is “Acne Skincare” range, targeting India market in 360 degree.