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Doctors shortage, lack of smart content a bitter pill for hospital management

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The lack of smarter content for patients and acute shortage of doctors and specialists is plaguing India’s healthcare delivery, said health experts during The Hospital Management Show held in Mumbai.

The content for patients can be made smarter by providing medically correct, concise, clear and colloquial information, said Dr Rachita Narsaria of Radicure Homoeopathy Clinic. By enabling media tools like smartphone app, emailers/newsletters, handouts and audio books, hospitals can have an added competitive advantage.

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Shortage of doctors with a Doctor-Patient ratio of 1:1800 is another issue.  This puts a great burden on healthcare and this gap needs to be bridged.

“This, along with shortage of essential medicines, pose challenges to the country in achieving some crucial health targets,” said Dr. Monica Bhatia, MD, CIMS Medica.

Speaking on GST impact on compliance, Nithyananda Shetty, ‎Director at Deloitte said: “GST will encourage the local manufacturing sector to step into producing products that will be more affordable. The roll out of GST would make the taxation process easier.” Private hospitals, however, said some provisions need to be clarified.

“Dimension of C&F distribution model will change with GST. This will alleviate inter-state transaction and also reduce the supply chain management cost considerably,” said Shyam Sunder Singh, MD, Septalyst Lifesciences.

The event also deliberated on a host of current problems and practical solutions while managing a hospital.

The CIMS Healthcare Excellence Awards felicitated 38 achievers in the healthcare industry including Gluconorm G (Anti-diabetic Brand of the year), Septalyst Lifesciences (Fastest Growing Company of the year in Nephrology), Dr. Reddy’s Laboratories (Excellence in Patient Centricity), Lupin Diabetes Care (Diabetes Drug Portfolio of the year), Asian Cancer Institute (Best Hospital Unit in Oncology), Shakam Lifesciences (Fastest Growing Company  in Orthopedic Segment), Glenmark Division (Innovative Digital Marketing Campaign of the year),  D Y Patil Hospital (Best Hospital unit in Trauma & Emergency Care), Surya Childrens Medicare (Best Hospital unit in Pediatric Care), Bai Jerbai Wadia Hospital for Children (Hospital with Largest NICU) and Dr Mohsin Wali (Lifetime Excellence Award) amongst others.

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