A first-of-its-kind initiative #thatsmydate with women, for women!
On the occasion of World Menstrual Day on 28th May 2017, Ozone 1M, operating under the aegis of Ozone Pharmaceuticals launched the thought provoking campaign #thatsmydate. The campaign encourages women to be more confident and up front about their hygiene and self-care. The awareness drive aimed at creating awareness about the importance of intimate hygiene and the challenges women face during their special days.
Even though India has made massive progress in several areas, menstruation and intimate hygiene are subjects that have remained shrouded since decades in the country. To address the subject, the brand has taken a step to initiate first-of-its-kind campaign,“#thatsmydate”. Through this campaign, the brand 1M intends to urge females to be open about menstruation and pay utmost attention towards women hygiene, which is a key area in ensuring every woman’s overall health and wellness.
“The campaign aims to break the taboo associated with menstruation and encourage women to be more vocal and confident about it. Through the unique and bold initiative of ‘#Thatsmydate’, Ozone 1M intends to create awareness among women about intimate hygiene and its importance. The brand believes that one needs to be prepared and take every step possible to ensure good standards of their own hygiene,” said Ms. Neeta Agarwal, Chief Marketing Officer at Ozone Group
The campaign was launched at the event organized by Sacchi Saheli, an NGO, where women from all walks of life came together and shared the date of their approaching menstrual cycle in various fun ways such as writing on board, their palms, etc and posted the same on social media profiles. The event was held at Inner Circle, Connaught Place, from 6:00 am- 9:00 am and saw live performances as well as on-ground pledge by participants on women hygiene. Several women presented their view points on the importance of intimate hygiene and its contribution in a woman’s well-being and development.
The campaign was well received and saw around over 2000 participants at the venue. To further strengthen the campaign, Ozone 1M will continue to create awareness about intimate hygiene and encourage women to be more comfortable talking about it.