Mundipharma, the makers of the BETADINE range of products, has introduced a new early treatment to help families stay healthy and better compete in the perennial fight against common cold.
Common cold and flu-like illnesses are viral infections that affect adults twice per year on average. The impact is greater for children who can typically contract them up to five to seven times per year due to their close proximity at school and play.
Clinical trials have shown the treatment reduced duration of disease by up to two days, increased viral clearance and reduced severity of cold and flu-like symptoms in children and adults.
Professor Ronald Eccles, who established the Common Cold Centre at Cardiff University in 1988 and has been involved in over 120 clinical trials for over 30 years, said “This is an exciting development in the fight against the common cold.”
BETADINE® Cold Defence is a natural product with anti-viral effects that helps reduce duration of colds in adults and children. It is delivered as a nasal spray and contains the ingredient iota-carrageenan, also called Carragelose®. It is available in adult and children’s formulations and is recommended for use at the first sign of cold and flu-like symptoms.
Several large scale clinical trials involving close to 600 adult and pediatric patients were conducted to evaluate the efficacy and safety of the nasal spray. The analysis of children and adults suffering from virus-confirmed common cold after two randomized, double-blind, placebo-controlled trials the nasal spray appeared as an effective treatment of common cold.
Raman Singh, President Mundipharma Asia Pacific, Latin America, Middle East andAfrica, said “Every year the common cold interrupts family, school and working life, soaking up medical leave, putting pressure on productivity and colleagues and interrupting people’s daily life. As an early treatment to manage the Cold and other flu-like illnesses, BETADINE Cold Defence can help keep families and workplaces productive and healthy.”
“The addition of BETADINE Cold Defence to our BETADINE range continues our commitment to the day-to-day wellbeing of families.”