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Rusan Healthcare to support BEST employees to quit tobacco

On the eve of World No Tobacco Day, Rusan Healthcare with an aim to promote ‘Tobacco free BEST’ provided medical guidance and assistance to BEST conductors and drivers to help them quit tobacco and lead a healthy life. For this, Rusan Healthcare along with its medical team will be sensitising & counselling the BEST employees across all the 26 depots in Mumbai to assess the intensity of physical addiction to tobacco & give them the necessary treatment to quit.

Smoking or chewing tobacco leads to serious health concerns like rusanaddiction, gum disease, heart disease and cancer. As a responsible organization, Rusan Healthcare conducted a special camp for BEST staff to assess their level of tobacco addiction, educate them about health hazards of tobacco consumption and the importance of leading a healthy life by giving up tobacco. Thence Rusan Healthcare has taken this initiative to provide three months Nicotine Replacement Therapy to 100 BEST employees to keep them away from the harmful effects of tobacco consumption.

Delighted by Rusan Healthcare’s gesture, Dr. Anilkumar Singal, Chief Medical Officer, BEST, Mumbai said, “To provide uninterrupted power supply and effective transport service BEST has employed 45000 people. BEST takes utmost care to maintain health of the employees at an optimal level. For that Medical department of BEST undertake various health promotion activities like ‘Tobacco Free BEST’ Campaign. Till date around 500 BEST employees have given up their tobacco habitat. Today, I am delighted by the efforts taken by Rusan Healthcare for providing treatment to 100 BEST employees which will help them quit tobacco habits.”

Talking on the occasion Dr. Kunal Saxena, Managing Director, Rusan Healthcare said, “BEST buses are the city’s second life line after railways as BEST conductors and drivers are responsible for ensuring that the public traveling in the buses reach their destination on time and safely. For this, it is important for them to stay fit, healthy and focussed at all times. Therefore, we at Rusan decided to provide complimentary tobacco cessation treatment to them to ensure good health.”

Rusan Healthcare’s medical team conducted tobacco cessation camps across 26 depots in the city and provided counselling to support them in quitting tobacco. Basis the intensity levels of addiction, around 100 conductors and drivers will be provided complete three month tobacco cessation therapy using 2baconil transdermal patch. This is a nicotine replacement therapy that provides a measured dose of harmless nicotine that reduces the withdrawal symptoms experienced by a patient.

Pleased by the overwhelming response, Malavika Kaura Saxena, Business Head, Rusan Healthcare said, “We are pioneers in de-addiction and are very serious about the cause. We care that our patients genuinely quit, we will study the progress of the BEST staff undergoing cessation therapy. The findings will be revealed to highlight the success rate of nicotine transdermal patch. We would also look at conducting regular awareness programs with various high risk groups across the country to create awareness and encourage people to quit tobacco.”

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