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Columbia Asia teams up with Police to encourage citizens help accident victims rush to hospitals

Columbia-Asia

Columbia Asia Hospitals, in association with the Bengaluru Traffic Police, has teamed up to encourage the citizens to rush patients to hospitals immediately to save lives. In a one of its kind initiative, the hospital has now announced a Good Samaritan Award, to those people who are helpful.

Ernst Young is the knowledge partner for this initiative. A panel of judges will vet each of the entries. There are 15 awards in the Individual and organisation categories where winners will be felicitated at the Good Samaritan Awards in August. The hospital authorities are hopeful that this Good Samaritan Awards will Columbia-Asiamotivate citizens to take a step forward and help RTA victims get medical attention.

India records one death due to road traffic accident (RTA) every four minutes. Good Samaritans who have helped people during accidents will inspire millions. Moreover events like this will motivate many more people to come forward and extend a helping hand to accident victims, said R Hitendra, Addl. Commissioner of Police,

Last year, 740 people lost their lives to road accidents and another 714 people incurred fatal injuries, in Bengaluru alone. Within the first four months, already 248 victims have fallen prey to accidents and succummbedves. That apart, 237 people have suffered from fatal accidents, said Police Commissioner Hitendra.

Now, we have a law in place, to help people who save lives in RTA. Going forward, these Good Samaritans need not face any civil or criminal liability for helping accident victims, added Hitendra.

“It is established that 50 per cent of fatalities from road traffic accidents can be avoided through intervention during the golden hour, as chances of survival are high with medical aid within this time. However, the fear of getting involved in a police investigation and being subjected to rigorous legal procedures often stops bystanders from helping road traffic accident victims. Now, the Good Samaritan guidelines are encouraging people to come forward and help the victims without any fear of being subjected to any criminal or civil liability, said Dr. Nanda Kumar Jairam, chairman and group medical director, Columbia Asia Hospitals, India,

Stressing on the importance of knowing Basic Life Support (BLS) techniques, Dr. Jairam said that it could save lives during emergency situations. The steps that we take while attending an emergency can have a deep-rooted impact in saving the life of a patient. Considering the road traffic accidents and other medical emergencies, ideally every citizen should be trained in BLS, he noted.

“We have been actively promoting the cause for Good Samaritans for the last one year by reaching out to the community. The hospitals in Bengaluru have trained over 1,000 people in BLS techniques across communities in the past six months. BLS training is also being imparted by other Columbia Asia Hospitals including Mysore, Pune, Ahmedabad, Gurgaon, Ghaziabad and Patiala,” said Dr Sunil Rao, vice president, operations (South), Columbia Asia Hospitals, India.

“Good Samaritans can nominate themselves, or can be nominated by their friends and family, neighbors and colleagues for this award. One can logon to our website to submit their details for nomination. Also people can approach the help desks of any of the Columbia Asia Hospitals to submit entries. The last date for submitting entries will be July 15 2016”, explained Vinay Kaul, senior vice president, sales and marketing, Columbia Asia Hospitals, India.

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